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MBuy

MBuy is the leading everychannel media partner, combining expertise, superior service, and the industry’s best technology to give advertisers the power to connect with consumers throughout the purchase lifecycle. As a division of Mediaocean, the challenge was to differentiate MBuy – a more youthful and energetic brand – from its corporate umbrella company. With bolder typography, a controlled color palette, and strong minimalistic photography, MBuy is a new brand created from the DNA of its parent company.
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Al Jazeera America

Al Jazeera America is an award-winning news channel offering fact-based, in-depth coverage focused on how domestic and world events affect our lives. Together we conceived a powerful, editorial-based, interactive sales toolkit, as well as a comprehensive set of collateral pieces, which included folders, one-sheets, brochures, pull-up banners and the company’s online newsletter publication.
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Mediaocean University

Mediaocean University is Mediaocean’s support and training initiative that makes content and programming available 24/7, including documentation, self-paced eLearning, and pre-recorded webinars. Collateral for the initiative included etched invitations, passport booklets, and a modular cube.
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The New Face of Fatherhood

This infographic is based on studies of the new normal for fathers in the US, conducted by Yahoo.
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Yahoo

Yahoo is one of the world’s largest technology companies, and in recent years has been evolving to keep up with today’s trends. Working with Yahoo for many years, we’ve tackled various collaborative projects together, both big and small: from day to day one-sheets to branding full-scale events and conferences.   CES is the world’s gathering place for all things technology. This year’s show was the largest in history, with 170,000+ attendees ready to find out what the next generation of consumers will call “new”. To showcase Yahoo's successful year and where they were going next, we created an interactive integrated sales toolkit for Yahoo Advertising, specifically designed for the iPad.
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Mediaocean at Advertising Week

As a co-sponsor of Advertising Week’s Agency Track, Mediaocean was in need of an integrated marketing campaign for their presence at New York’s legendary BB King’s Blues Club. Working with the Nation, we pumped up the volume of Mediaocean’s brand voice to the maximum by creating vibrant, concert-style rock posters and banners, roadie inspired staff t-shirts and custom-designed guitar picks.
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The Coca-Cola Company

As a global conglomerate, The Coca-Cola Company and its system of bottlers and partners around the world needed an identity system to communicate one clear vision on their path to “Winning with Coca-Cola.” Eliminating clutter and focusing on the Company and brand’s core elements, the new identity system provides a progressive look forward while giving a nod to Coca-Cola’s heritage. Working with the Global Design team, this project’s deliverables were a standards manual, brand mark system, stationery system and digital applications.
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Pen & Quill

Pen & Quill is a publishing house that brings classic literature to the modern lives of individuals. This project’s deliverables were a brand mark and a corporate identity, promotional applications, a standards manual for branding guidelines and a mini-site featuring a recent book release.
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Genome from Yahoo

Genome from Yahoo is the custom audience buying solution that combines technology, data, premium media and analytics to help advertisers meet their marketing goals. To help Genome stand out in a crowded marketplace and deliver on the promise of its name, a brand was created that hints at the concept of DNA, while exhibiting an overall identity that’s stylish, confident and precise. Working with the team at the Nation, we developed a flexible graphic system that works dynamically across all platforms.
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Calypso Cruise Lines

Calypso Cruise Lines is a luxury cruise line that operates worldwide, from short cruises in the Mediterranean to exotic 100+ day cruises all around the world. This project includes the design of a brand mark + stationery as well as a proposal of applications.
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