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Mediaocean at Advertising Week

As a co-sponsor of Advertising Week’s Agency Track, Mediaocean was in need of an integrated marketing campaign for their presence at New York’s legendary BB King’s Blues Club. Working with the Nation, we pumped up the volume of Mediaocean’s brand voice to the maximum by creating vibrant, concert-style rock posters and banners, roadie inspired staff t-shirts and custom-designed guitar picks.
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The Coca-Cola Company

As a global conglomerate, The Coca-Cola Company and its system of bottlers and partners around the world needed an identity system to communicate one clear vision on their path to “Winning with Coca-Cola.” Eliminating clutter and focusing on the Company and brand’s core elements, the new identity system provides a progressive look forward while giving a nod to Coca-Cola’s heritage. Working with the Global Design team, this project’s deliverables were a standards manual, brand mark system, stationery system and digital applications.
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Pen & Quill

Pen & Quill is a publishing house that brings classic literature to the modern lives of individuals. This project’s deliverables were a brand mark and a corporate identity, promotional applications, a standards manual for branding guidelines and a mini-site featuring a recent book release.
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Genome from Yahoo

Genome from Yahoo is the custom audience buying solution that combines technology, data, premium media and analytics to help advertisers meet their marketing goals. To help Genome stand out in a crowded marketplace and deliver on the promise of its name, a brand was created that hints at the concept of DNA, while exhibiting an overall identity that’s stylish, confident and precise. Working with the team at the Nation, we developed a flexible graphic system that works dynamically across all platforms.
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Calypso Cruise Lines

Calypso Cruise Lines is a luxury cruise line that operates worldwide, from short cruises in the Mediterranean to exotic 100+ day cruises all around the world. This project includes the design of a brand mark + stationery as well as a proposal of applications.
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Mediaocean Holiday Party

Mediaocean’s holiday party was an homage to the founding of their company in 1967. The theme was full on mod, op art galore. These posters were created to promote the event.
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The Bonfire Circle

The Yahoo Bonfire Circle is an event that takes place in a remote location on the planet where a very exclusive group of decision makers and experts in the world of advertising and digital media convene to talk about “what’s next”, trends, exchange ideas and spark innovation.
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Coca-Cola Retail Design System

To capture the growth of traditional trade in Latin America, Coca-Cola has leveraged design strategically to create a system of modular and adaptable solutions to deliver meaningful in-store experiences, becoming irresistible to shoppers and indispensable to retailers and communities. Working with both the Global Design and Latin America teams, this project’s deliverables were a standards kit, training tools, and prototype stores for exhibitions.
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