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Coca-Cola Retail Design System

To capture the growth of traditional trade in Latin America, Coca-Cola has leveraged design strategically to create a system of modular and adaptable solutions to deliver meaningful in-store experiences, becoming irresistible to shoppers and indispensable to retailers and communities. Working with both the Global Design and Latin America teams, this project’s deliverables were a standards kit, training tools, and prototype stores for exhibitions.
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