Genome from Yahoo

Genome from Yahoo is the custom audience buying solution that combines technology, data, premium media and analytics to help advertisers meet their marketing goals. To help Genome stand out in a crowded marketplace and deliver on the promise of its name, a brand was created that hints at the concept of DNA, while exhibiting an overall identity that’s stylish, confident and precise. Working with the team at the Nation, we developed a flexible graphic system that works dynamically across all platforms.