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MBuy

MBuy is the leading everychannel media partner, combining expertise, superior service, and the industry’s best technology to give advertisers the power to connect with consumers throughout the purchase lifecycle. As a division of Mediaocean, the challenge was to differentiate MBuy – a more youthful and energetic brand – from its corporate umbrella company. With bolder typography, a controlled color palette, and strong minimalistic photography, MBuy is a new brand created from the DNA of its parent company.