MBuy is the leading everychannel media partner, combining expertise, superior service, and the industry’s best technology to give advertisers the power to connect with consumers throughout the purchase lifecycle. As a division of Mediaocean, the challenge was to differentiate MBuy – a more youthful and energetic brand – from its corporate umbrella company. With bolder typography, a controlled color palette, and strong minimalistic photography, MBuy is a new brand created from the DNA of its parent company.