The Coca-Cola Company

As a global conglomerate, The Coca-Cola Company and its system of bottlers and partners around the world needed an identity system to communicate one clear vision on their path to “Winning with Coca-Cola.” Eliminating clutter and focusing on the Company and brand’s core elements, the new identity system provides a progressive look forward while giving a nod to Coca-Cola’s heritage. Working with the Global Design team, this project’s deliverables were a standards manual, brand mark system, stationery system and digital applications.