It’s time to skip the BS. Hopscotch is a financial platform built for the next generation of small business. Today, doing business is hard. Managing finance, meeting the right people, or marketing yourself is a minefield. Hopscotch takes the fuss out of financial management and makes running a small business easy. For their launch, I led the creative direction, developing a social media campaign, OOH campaign, and branded merchandise and marketing collateral to drive brand awareness and recognition.