The company behind the bottle. In 2010 The Coca-Cola Company and its system of bottlers and partners around the world needed to align their identity system to communicate one clear vision and one team. Eliminating clutter and focusing on the iconic brand’s core elements, the new identity system provided a progressive look forward while giving a nod to Coca-Cola’s heritage. As a designer on the Global Design team, I helped launch a brand standards manual, brand mark system, stationery system, and digital collateral.