The company behind the bottle. As a global conglomerate, The Coca-Cola Company and its system of bottlers and partners around the world needed to align their identity system to communicate one clear vision and one team. Eliminating clutter and focusing on the iconic brand’s core elements, the new identity system provides a progressive look forward while giving a nod to Coca-Cola’s heritage. Working with the Global Design team, we launched a brand standards manual, brand mark system, stationery system, and digital applications.